A demand-side platform for connected TV advertising. We worked with the Octillion team for almost five years, through its acquisition by TEGNA’s Premion.
Connected TV advertisingOctillion built a demand-side platform, or DSP, for local connected TV and streaming advertising. A DSP is the software advertisers use to buy ad space automatically, in real time, across many sites and apps.
In 2024, Premion, the connected TV advertising business of TEGNA, agreed to acquire Octillion. TEGNA’s CEO called it a smart bolt-on that would speed up Premion’s local CTV business.
Streaming TV advertising keeps growing, and buyers expect better proof that their ads work. At the same time, cookies are fading, and AI is starting to run more of the daily work. Ad tech teams need engineers who can build for all of this.
For almost five years we worked alongside the Octillion team. We started with a young company, kept building as it grew, and stayed through the acquisition.
In 2024, Octillion presented XOSOFT with its Innovative Development of the Year award.
That kind of long partnership is how we like to work: the same people, clear updates and engineers who take ownership of what they build.
“Straight answers, steady delivery, and engineers who genuinely own their work.”
Tell us what you are building. We will say honestly how we can help.
